Mai Soli - ₹0 To ₹71.835Lakh ARR In 8 Months

Mai Soli is all about providing genuine leather and quality craftsmanship to its customers. Kanishk and Nidhi, the husband-wife duo behind the brand, are very passionate about their products and want to ensure that their customers get the best possible products and buying experience. 

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Kanishk has a wealth of experience and expertise in manufacturing leather products, so they always try out new items and experiment with different leather materials. 

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And they're starting by selling straight from their website - something they haven't done before!

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Since Kanishk lacked the expertise and knowledge to run successful scientific Facebook and Instagram ad campaigns, their ads didn't result in any positive response in terms of orders, growth, or sales. 

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But they were not the ones to give up that easily!

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They were having a lot of trouble finding the right resources and information to learn how to do conversion ads. 

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Even if they did find the time to learn, they worried that they still wouldn't be able to do it right. They needed help and were always looking for an agency or expert that could take on that responsibility for them.

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Arlox allowed Kanishk to begin receiving orders in the very first week. As a result, his eCommerce business took off and he decided to invest more resources into it.

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We increased ad spending on his high-ticket items. Within a few weeks of launching the scientific Ad campaigns, MaiSoli was getting 10-15 orders per day.

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Unfortunately, at one point Kanishk was getting more than 30-40% cancellations because of fraudulent orders in India.

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Kanishk was worried when he saw his ROAS drop, but the Arlox team quickly devised a solution that worked just as well and helped him lower his return & cancellation by excluding certain demographics and blacklisting certain audiences.

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Kanishk and Nidhi planned new products and shoots for 2022. They thought of some great leather handbags and wallets. The craftsmanship of their product equals brands like Louis Vuitton.

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Arlox has been helping their eCommerce business grow rapidly and they are looking forward to the new opportunities that come with it.