Artless - From ₹0 To ₹48.92Lakh ARR In 4 Months

Debarshi was looking for fashionable and well-made menswear but found the selection in India lacking, so he took matters into his own hands by creating ARTLESS.

Before becoming an entrepreneur, Debarshi spent a few years working with tech companies such as OYO and Hilti.

He and his partner Anupriya designed artisanal shirts that were very popular among customers in 2020 in various marketplaces.

Debarshi needed to unload his old inventory and make some money so he could invest in developing new products. His only goal was to have a D2C eCommerce site; he never wanted to sell from anyone else's website.

Being on marketplaces and keeping up with their forever-changing policies is something Debarshi expressed intense dislike for.

In the past, Debarshi has worked with a few agencies that didn't bring any great results. Debarshi was losing money on his collections because he was working with other agencies that didn't provide adequate support on product selection and website optimization.

Additionally, he tried to learn and ran ads for his collections but ended up losing a lot of money. He was very confused and frustrated because he didn't have any expertise in advertising.

To make matters worse, he had invested heavily in inventory that he now needs to sell off as quickly as possible.

He tried numerous methods to sell the product

but was unsuccessful. He even ran Google campaigns, but they didn't pan out either.

Debarshi was losing money rapidly through ads and products that had no ROI.

He felt uncertain of his next move and considered giving up on his business entirely.

When Debarshi partnered with Arlox, our partnership didn’t started out with a lot of trust from both parties.

Nonetheless, Arlox not only helped him sell his dead stock rapidly but within a few weeks, he also expressed a weight lifted off of his shoulders knowing this inventory would finally be gone without leveraging expensive discounts.

After saving for some time, he invested his money into a new clothing line. His creative side showed once again as he came up with a unique concept for his business - "made-to-order" clothing.

Arlox helped him start getting orders for his high-ticket items within the first month.

Arlox located Debarshi's ideal target market, a group of people who are very passionate and committed to the brand.

everything changed- not only did he start making money from his new collections but Artless was selling much faster than industry standards!

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Plus, thanks to Arlox's help in building a loyal customer base for Debarshi, his repeat customers rate was amazing and cancellations/returns have been almost non-existent from day 1.

After launching his Arlox campaigns and seeing the immediate response in traffic and ad sales, Debarshi decided to launch his ethnic kurta collection as well.

He was extremely pleased with the results and loved working with Arlox.

But, he also mentioned many times that he has never stayed so long with any agency apart from Arlox.

Debarshi was progressing so quickly that he decided to explore other options and see what bigger, more established marketing and advertising agencies had to offer.

We cannot speak on what happened next, but Artless returned to Arlox within 12 months!

This time he was back again on marketplaces which he disliked.

From making money in 2021, Debarshi was losing money in 2022. He was relying on the marketplaces so he could survive his D2C brand.

After he decided to go back to Arlox, he started receiving a ton of counterfeit orders because the targeting was inaccurate and his CPCs were skyrocketing. Pixel had tons of poor data.

His CPC was ten times higher than the industry average.

Arlox took it as a challenge and assured him that these problems are solvable.

Arlox optimized his CPC to industry standards; despite this, he was still getting over 50% fake orders.

Arlox took strict measures to completely solve all the issues from the website and finally, he started making money again in 2022.

Debarshi is very happy while working with Arlox again and he looks forward to exponential growth in 2023.